Sony FE 28-70mm f/2 GM Lens

Sony FE 28-70mm f/2 GM Lens
Key Features
Full-Frame f/2.8 to f/22
Fast Standard Zoom
22% Lighter, 18% Smaller than Previous
Four XD Linear AF Motors, Floating Focus
Aperture De-Click and Lock Switches
Zoom Smoothness Switch
XA and Super ED Elements
Nano AR Coating II and Fluorine Coating
Dust and Moisture-Resistant Construction
Rounded 11-Blade Diaphragm

1 Year Warranty

KSh 350,000.00

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Features & Compatibility

Sony FE 28-70mm f/2 GM Lens
Key Features
Full-Frame f/2.8 to f/22
Fast Standard Zoom
22% Lighter, 18% Smaller than Previous
Four XD Linear AF Motors, Floating Focus
Aperture De-Click and Lock Switches
Zoom Smoothness Switch
XA and Super ED Elements
Nano AR Coating II and Fluorine Coating
Dust and Moisture-Resistant Construction
Rounded 11-Blade Diaphragm

1 Year Warranty

Sony FE 28-70mm f/2 GM Lens

The Sony FE 28-70mm f/2 G Master stands as a historic optical achievement, serving as Sony’s first-ever standard zoom lens to deliver an ultra-bright, constant f/2 maximum aperture . Engineered to completely replace a traditional kit of fast prime lenses without compromising on light transmission, this elite flagship lens covers the core portrait and wide-angle focal lengths. Driven by a high-performance network of quad XD Linear Motors, it packs record-setting, prime-rivaling resolution and dramatic subject isolation into a layout that is remarkably compact and lightweight for a fast f/2 full-frame zoom. 

Key Features

  • Constant f/2 Maximum Aperture : A full stop faster than conventional f/2.8 standard zooms, maximizing low-light agility and delivering spectacular depth-of-field control.
  • Prime-Lens Replacing Versatility : Covers a highly functional 28-70mm range, seamlessly acting as a 28mm, 35mm, 50mm, and 70mm f/2 prime combined.
  • Blistering Quad XD Linear AF Network : Employs four Extreme Dynamic linear motors to drive the large focus group in total silence with blazing speed and precision.
  • Flagship G Master Optics : Assembles 20 premium elements in 14 groups, deploying three advanced XA (extreme aspherical) elements, three Super ED elements, and one ED glass element.
  • Remarkably Controlled Mass : Weighs a mere 918 grams, shattering bulk expectations for an f/2 zoom and coming in significantly lighter than historical competitor equivalents.
  • 120 fps Continuous Burst Support : Fully compatible with high-speed tracking arrays, maintaining relentless autofocus refresh metrics even while actively zooming.
  • Floating Focus Optical Architecture : Maintains absolute edge-to-edge structural contrast throughout the entire focus plane down to a close 0.38m minimum distance.
  • Melt-Away 11-Blade Circular Bokeh : Rounded diaphragm unit combines with sub-micron XA lens polishing to yield soft, circular bokeh highlights free of “onion ring” textures.
  • Adjustable Zoom Ring Torque Damping : Features a tactile physical toggle switch to alternate between Smooth (rapid handling) and Tight (precise, heavy mechanical tuning) zoom drag.
  • Aperture Ring with Click & Lock Controls : Features a dedicated manual iris selector backed by an optional click-less de-click toggle for video and an independent Iris Lock switch.
  • Highly Minimized Focus Breathing : Optically engineered to virtually eliminate shifts in the visual field of view, matching in-camera digital breathing compensation perfectly.
  • Nano AR Coating II Layer : Advanced anti-reflective chemical layering suppresses internal ghosting and severe surface flare, maintaining rich contrast under direct studio lighting.
  • Fluorine Front & Weather-Sealed Protection

    : Completely structured with extensive dust and moisture gaskets alongside a protective front fluorine element coating that easily deflects grease and water.  

Product Overview

The Sony FE 28-70mm f/2 GM completely overhauls the workflow expectations of premium hybrid creators, commercial wedding houses, and independent filmmakers by discarding traditional f/2.8 lens constraints. At its core is an unsparing application of advanced optics that secures pristine prime-rivaling resolution wide open at f/2. For location professionals who traditionally juggle multiple camera bodies mounted with wide and normal primes, this single zoom consolidates their package seamlessly. It carves exceptional detail and rich micro-contrast across the frame while allowing background elements to cascade away into smooth separation

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