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Sony Alpha a7 IV Mirrorless Camera with 28-70mm Lens
Key Features
33MP Full-Frame Exmor R CMOS Sensor
Up to 10 fps Shooting, ISO 100-51200
4K 60p Video in 10-Bit, S-Cinetone
3.68m-Dot EVF with 120 fps Refresh Rate
3″ 1.03m-Dot Vari-Angle Touchscreen LCD
759-Pt. Fast Hybrid AF, Real-time Eye AF
Focus Breathing Compensation
5-Axis SteadyShot Image Stabilization
Creative Looks and Soft Skin Effect
4K 15p UVC/UAC Streaming via USB Type-C
1 Year Warranty
Sony A7IV with 28-70mm f/3.5-5.6 Lens
The Sony A7IV paired with the FE 28-70mm f/3.5-5.6 OSS lens represents the ultimate evolution in hybrid creation. Stepping up to a powerful 33-megapixel resolution and inheriting cutting-edge autofocus technologies from Sony’s elite flagship cameras, this kit handles high-end professional photography and cinematic video production simultaneously. Combined with a versatile standard zoom lens, this package offers a complete, out-of-the-box solution for content creators, hybrid shooters, and commercial professionals who demand uncompromising quality.
Key Features for Sony Alpha a7 IV Mirrorless Camera with 28-70mm LensÂ
- 33MP Full-Frame Exmor R Sensor: Employs a back-illuminated CMOS sensor that delivers a substantial leap in resolution, ensuring pristine fine details and rich image textures.
- BIONZ XR Image Processor: Provides up to 8x more processing power than previous generations, enabling rapid camera responsiveness, minimal rolling shutter, and advanced data handling.
- 759-Point Phase-Detection AF System: Covers roughly 94% of the image area with an ultra-dense grid of autofocus points for instantaneous, pinpoint subject tracking.
- Real-time Eye AF for Humans, Animals & Birds: Leverages advanced AI to track subject eyes in real time across both still photography and video modes, maintaining critical focus automatically.
- 5.5-Stop In-Body Image Stabilization: Offers enhanced 5-axis sensor-shift stabilization to counteract handheld jitter, allowing for slower shutter speeds and steadier video clips.
- 4K 60p Recording Capabilities: Captures ultra-smooth, high-frame-rate 4K video footage or oversampled 4K 30p from the full 7K sensor area for maximum image depth and clarity.
- 10-Bit 4:2:2 Internal Sampling: Records rich color depth internally using advanced Long GOP or All-Intra compression formats, offering incredible flexibility during post-production grading.
- S-Cinetone Color Profile: Delivers beautiful cinematic color, healthy skin tones, and soft highlights directly out of the camera, based on technology from Sony’s high-end Venice cinema line.
- Optical SteadyShot Lens Stabilization: Built-in lens elements shift precisely to cancel out movement, working together with the camera body for exceptionally smooth handheld operation.
- Advanced Focus Breathing Compensation: Eliminates distracting shifts in angle of view when pulling focus during video shoots, ensuring clean, movie-tier transitions.
- Vari-Angle Side-Opening LCD Touchscreen: Features a fully articulating flip-out screen that allows for easy self-vlogging, vertical framing, and shooting from creative high or low angles.
- Dual Media Slots with CFexpress Type A Support: Includes one multi-slot that accepts either ultra-fast CFexpress Type A cards or high-speed UHS-II SD cards alongside a dedicated SD bay.
- Streaming-Ready USB Connectivity: Supports high-quality UVC/UAC live streaming directly via a USB-C connection, turning the camera into a high-end webcam without extra hardware.
Product Overview
The Sony A7IV redefines what a true hybrid camera can accomplish, bridging the gap between high-resolution photography and cinema-standard videography. At the heart of this machine is a newly developed 33-megapixel sensor that offers a significant resolution boost over previous models, giving you the freedom to crop into images heavily without losing vital details. The advanced processing architecture ensures that even with the increased pixel count, the camera maintains a spectacular 15-stop dynamic range and achieves immaculate noise control across its vast ISO spectrum.
